28 years after the opening of Decascoop, Kinepolis Ghent (as
'Decascoop' is now called) received a thorough facelift. The
modernisation works started on 12 January and were completed today 25
September. The entrance hall has been demolished, and has now made
way for an immense, innovative infrastructure, designed by Architects
ESTE.
Just in time for the Flanders International Film Festival, starting
on 6 October.
From today, cinema, festival and conference visitors enter via an
impressive entrance section with the latest gadgets, innovations and
facilities. The main entrance was thoroughly restyled, and now looks
even more glamorous, spacious and harmonious. 18 high-tech automatic
booking counters were inaugurated. In the large self-service shops,
visitors can enjoy a wide range of snacks, including a healthy
assortment.
Of the 12 auditoriums, 10 are digital. In 2 of the digital
auditoriums, 3D films are shown. The digitalisation of the cinema
medium ensures a better audio and visual quality, and offers a
broader programme with many new entertainment possibilities and B2B
applications.
The digital offer of events which reaches the big screen in live or
recorded format, such as operas, plays, television series, concerts
and sports competitions, is undergoing a fascinating development and
arousing increasing interest among the public.
With a B2B space of 336 m² accommodating a total capacity of 600
guests, Kinepolis Ghent satisfies the large demand of companies for
spacious, easily accessible and professionally equipped conference
and reception halls in Ghent. Via the specially adapted conference
infrastructure and service, intensive media campaigns and successful
partnerships, Kinepolis Ghent is being promoted more strongly than
ever as a B2B location.
Besides the new entrance section, 88 studios and apartments will be
built next year, a building project in cooperation with the Group
Blijweert. The construction of 50 apartments at the rear of the
building is planned for 2011.
On Friday 25, Saturday 26 and Sunday 27 September, Kinepolis fans
will be shown how much they are appreciated on the occasion of the
inauguration of the new look of Kinepolis Ghent. A visit to the
movies then costs only 3 euro per ticket, and each visitor receives a
range of discount coupons. The programme of events also includes a
series of surprise entertainments. More info regarding the programme
of events for the public on www.kinepolis.com/gent
About Decascoop and Kinepolis Ghent
Decascoop (12 auditoriums, 3470 seats) was conceived of in 1981
thanks to Albert Bert, co-founder and driving force of the Kinepolis
Group. Decascoop was revolutionary worldwide and brought about a
genuine turning point in the previously declining cinema attendance.
A pioneer of the successful Kinepolis concept, which would develop
further in Belgium and Europe. The cinema took the lead in
introducing numerous innovations in the field of image technology and
sound engineering and at the conceptual level.
In 2007, all seats in the cinema were numbered, and since then the
Ghent film fan can reserve his seat in advance (online or otherwise).
Meanwhile, Decascoop -now Kinepolis Ghent- has welcomed as many as
35 million film fans. With almost 1.3 million visitors per year, 30
permanent and an average of 60 temporary employees, Kinepolis Ghent
plays a primary role in the city and student life of Ghent and in its
economy.
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